Fourthwall Creative - LFC Project

Fourthwall Creative - LFC Project

Working with Fourthwall Creative we recently produced a set of still images and video for a Liverpool Football Club membership campaign.

The campaign was centered around a "All of us..." tag line and featured both players and fans on screen together.

The challenge set for us by Fourthwall was to shoot stills and video simultaneously of the fans and players over two days. At the same time as shooting the glossy video and stills we were also documenting a behind the scenes type production.

Needless to say there was a lot of equipment used over the 2 day shoot.

The key to making the video a success was lighting the background and subjects perfectly. Given we had to shoot the production on LFC premises, space wasn't as large as we would have liked.

Never the less the entire production went off with out a problem.

The images are being used on bill boards, the back of buses and newspapers. Whilst the video has been edited and distributed on LFC TV Youtube.